Ultra Plush Mascara for Women - Long-Lasting, Smudge-Proof, Water-Resistant Formula in Black with Curved Shaped Brush

W7 brand, founded in 2002 in London, England, was created to provide high quality and on-trend color cosmetics at affordable prices for everyone. The brand is cruelty-free and encourages self-expression with no limitations through its tagline "Who Will You Be Today?" It is inclusive and open to beginners, teens, adults, and makeup geeks.

W7 products are 100% cruelty-free and not tested on animals. Some of the best sellers include the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette.

The Mighty Mattes Eyeshadow Palette is a high-quality, highly-pigmented palette suitable for all skin tones. Banana Dreams Loose Face Powder is a yellow setting powder with a peach-scented emulsifying cleanser. The Lift & Sculpt Cream Contour Palette consists of 6 professional and long-lasting cream formulas perfect for transitioning base shades and has an easy and effective contour application.

The products have received positive customer reviews and are priced affordably. The Ultra Plush Mascara, in particular, is a must-have with its long-lasting, smudge-proof, and water-resistant formula. The mascara's curved brush with thin spikes lengthens and defines lashes. It is available in the blackest of black color and is suitable for all eye colors and eye makeup shades. Additionally, the Ultra Plush Mascara is vegan-friendly and free from animal testing.

W7's mission is to give everybody access to high-quality cosmetics at an affordable price.

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